Emily Salkovitz
Associate Director CRM, Tripadvisor | Lifecycle Marketing | Retention, Loyalty & Rewards Strategy | Data-Driven Growth Leader
- Role
- Group Fitness Instructor at btone FITNESS
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Emily Salkovitz
I’m a marketer who thrives at the intersection of creativity, data, and human behavior; where strategy meets storytelling and insights drive impact. Over the last decade, I’ve led CRM programs that go beyond clicks to create connection, turning audience understanding into thoughtful, high-performing customer journeys.Equal parts: Strategist - connecting dots between data and decisions Storyteller - bringing brand voice and emotion into every message Spreadsheet nerd - because numbers tell their own kind of storyToday, I lead Tripadvisor’s CRM strategy team, transforming complex data into experiences that inspire, engage, and convert. I love building test-and-learn frameworks, collaborating across product and analytics, and helping my team grow through curiosity and experimentation.I believe great marketing is equal parts art and science; measurable, meaningful, and always human.Specialties: eCommerce | CRM Strategy & Execution | Email Marketing | Direct Mail Marketing | Marketing Technology | SMS Marketing | Integrated Cross Channel Marketing | Marketing Analysis | KPI Driven | Results Focused
Experience
Group Fitness Instructor
Oct 2018 — Present · Wayland, MA, US
Education
Bentley University
Bachelor of Science, Marketing, Information Design and Corporate Communication
2010 — 2014
Skills
- Microsoft Excel
- Powerpoint
- Outlook
- Email Analytics
- Retail
- Customer Service
- Email Marketing
- Creative Briefs
- Retail Marketing
- Responsys Interact
- Social Media
- Marketing
- Microsoft Word
- Time Management
- Editing
- Public Speaking
- Customer Relationship Management (Crm)
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