Emily Fay

About Emily Fay

As the Marketing Director at HGS, a global leader in business process management and customer experience solutions, I lead and execute integrated marketing campaigns and events that generate qualified leads, increase brand awareness, and drive revenue growth. With over 15 years of experience in B2B and B2C marketing, I have a proven track record of delivering results across various channels and platforms, including email, web, social media, and trade shows.My core competencies include marketing communications, online marketing, customer relationship management (CRM), event strategy and management, and team leadership. I am passionate about creating and nurturing customer-centric and data-driven marketing strategies that align with the company\'s vision and goals. I also enjoy collaborating with cross-functional teams and partners to deliver innovative and impactful solutions that meet the needs and expectations of our clients and stakeholders.

Experience

1. Marketing Campaign & Events Director

   HGS

   May 2021 — Present

   Direct comprehensive event strategies, including the successful development and execution of an international thought leadership roadshow, to drive qualified leads and enhance brand presence.• Champion end-to-end event flow optimization, from building anticipation and delivering exceptional experiences to post-event debriefs, ensuring high attendee retention and continuous improvement.• Leverage extensive marketing analytics to build, track, and optimize effective digital marketing programs across all platforms (paid search, social, programmatic, email, organic), demonstrating clear ROI. • Develop and executed integrated digital campaigns across all channels, using marketing automation, technology, and analytics tools to generate and nurture leads into opportunities. • Collaborate cross-functionally with all stakeholders to ensure brand diversity and continuity, leading the internal and external storytelling vision and brand experience from corporate messaging to multimedia.

Education

• University of Nebraska-Lincoln

  Bachelor’s Degree, Business: Major: Marketing, Minor: Management

  2001 — 2005

Skills

• Leadership
• Marketing Communications
• Facebook
• Marketing
• Integrated Marketing
• Copywriting
• Strategic Planning
• Event Planning
• Customer Service
• Account Management
• Nonprofits
• Sponsorship
• Time Management
• Press Releases
• Social Media Marketing
• Microsoft Excel
• Non-Profits
• Customer Relationship Management (Crm)
• Public Speaking
• Wordpress
• Social Networking
• Brand Development
• Online Marketing
• Sales
• New Business Development
• Social Media
• Sports Marketing
• Business Development
• Newsletters
• Direct Response Marketing
• Management
• Microsoft Dynamics Crm
• Brand Management
• Fundraising
• Marketing Strategy
• Direct Marketing
• Direct Mail
• Event Management