Emily Abold

WORK HISTORY

EDUCATION

SKILLS

ABOUT EMILY ABOLD

That’s my motto and a fair description of Customer Experience in utility software.I lead Customer Experience (CX) at Siemens Grid Software, making complex systems feel human, useful, and valuable – fast. I design onboarding that compresses time‑to‑first‑value, build adoption & health scoring that flags risk before it becomes churn, and run renewal & expansion motions grounded in achieved outcomes, not slogans.I sit at the intersection of systems and stories. As Head of Field Marketing, I built and led a distributed team and shipped >130 programs/year to drive pipeline and product engagement. I partnered with Product to translate deep engineering into narratives customers can act on. Earlier at Siemens Healthineers, I led communications for a digital health platform—serving clinical users who demand impact over feature lists.Why energy + software? It matters. Grids must become smarter, cleaner, more resilient; and customers need software they can trust. Trust follows coherent journeys (welcome → onboarding → adoption → value) and the operational discipline to keep the promise we make in the market.How I work:• Onboarding: standard journeys, living documentation, and digital touchpoints that reduce effort and accelerate value.• Adoption & Health: instrumentation for usage, milestones, and sentiment; health scores tied to actions and playbooks.• Renewals & Expansion: early‑risk detection, recovery motions, and expansion cases based on realized outcomes.• Alignment: one CX rhythm across Sales, Delivery, Support, and Product so customers experience one company.What you’ll notice working with me: I ask “what outcome are we trying to create?” and then build the journey to deliver it—documentation, training, portals, comms, and the data that proves it works. I align Sales, Delivery, Support, and Product so customers experience one company, not four departments. And I care about teams: clarity, empathy, and momentum beat heroic sprints.Areas of focus: Onboarding, Adoption, Health Scoring, Renewals, Value Realization, Utility Software and SaaS, Message–Market Fit, Cross‑Functional Leadership.Credentials: Humanities doctorate applied to B2B tech; recognized for clear structure, rapid ramp‑up on complex topics, and calm leadership when programs get messy.