Emily Wong
Strategy Director
- Role
- Destination Strategy Director at Madden Media
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Emily Wong
Hospitality marketing leader with 10+ years, specializing in luxury brands, guiding brand strategy, integrated marketing, and reputation management for premier travel, hospitality, and lifestyle brands. Experienced in developing campaigns that resonate with affluent global audiences through digital, paid media, public relations, partnerships, and brand storytelling. My background includes collaboration with luxury hotels, Michelin-starred chefs, high-end destinations, and ultra-high-net-worth marketing environments. Known for aligning marketing strategy with revenue growth, guest experience, and long-term asset value for hospitality brands. Trusted advisor to executive stakeholders and boards, with experience navigating brand repositioning, crisis communications, and high-visibility media narratives. Directed award-winning campaigns and secured coverage on leading global news outlets, including The New York Times, WSJ, Financial Times, The Washington Post, Forbes, The Guardian, Vice, and Conde Nast publications.
Experience
Destination Strategy Director
Jan 2025 — Present
I lead integrated destination marketing strategy for municipal accounts across California, directing cross-functional teams spanning paid media, public relations, creative, analytics, and digital disciplines. I am accountable for the allocation and performance of $2.5M+ in annual marketing investments, guiding brand positioning, audience strategy, and performance measurement across channels. I partner with executive stakeholders to translate research and insights into measurable, long-term economic impact.
Education
UC Santa Cruz
Bachelor of Arts
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