Emily Wight
Founder @Foli
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WORK HISTORY
Founder @Foli
Burlington, ON, CA
Founded and scaled one of Canada’s first direct-to-consumer plant delivery brands, creating a new category at the intersection of e-commerce, design, and wellness.Built from the ground up, including digital storefront, fulfillment systems, greenhouse operations, and drop-ship partnerships.Grew Foli into a profitable business with strong margins and a loyal national customer base.Reimagined the plant shopping experience through hybrid retail models, curated assortments, and high-touch customer experiences.Positioned plants as a meaningful conduit for personal connection and well-being — driving organic growth and deep brand resonance.Prioritized sustainable sourcing, recyclable packaging, and low-waste operations across the business.Managed a cross-functional team across marketing, ops, customer care, and fulfillment — fostering a culture rooted in purpose and performance.Featured on season 17 of CBC’s Dragons’ Den, receiving offers from all six Dragons and gaining national brand exposure for Foli.
EDUCATION
University of Guelph
B.Comm
ABOUT EMILY WIGHT
Brand and business leader with 10+ years of experience accelerating growth for consumer brands across DTC and retail, with a strong focus on health and wellness. I build brands that sell — blending storytelling with performance to drive customer acquisition, increase lifetime value, and grow multi-channel revenue. I lead teams to execute clear, data-informed strategies that improve margins and deliver measurable results. A gritty hustler who gets the job done, I’m passionate about developing profitable, scalable business models and crafting brands that deeply resonate — and convert. Experienced in digital marketing, omnichannel retail, product development, and strategic partnerships, I thrive at the intersection of brand and bottom line. I’m focused on forging strong connections and driving outcomes that truly matter — for clients, customers, and teams.
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