Emily Waxman

About Emily Waxman

I help healthcare and regulated industry organizations grow revenue, expand market…

Experience

1. Director of Sales & Community Outreach

   Docmj

   Feb 2023 — Present · Clearwater, FL, US

   I oversee marketing and community engagement strategies for a leading medical cannabis certification provider serving over patients across multiple states. My focus is on expanding our brand presence, nurturing relationships with patients and partners, and increasing public awareness around certification processes. I drive community outreach through events, public speaking engagements, and partnerships, all aimed at enhancing brand recognition and deepening patient engagement.• I launched digital marketing campaigns that significantly increased website traffic, strengthening both brand visibility and patient engagement.• My role evolved into a unique, adaptable position designed to support the organization’s dynamic growth objectives, even in the absence of predefined parameters.• I cultivated strategic partnerships with community organizations and healthcare providers across various states, increasing both outreach and patient referrals.• I directed the creation of targeted marketing collateral, including copy, visuals, and email content, to maintain high standards of communication.• My recommendations on tailored strategies facilitated long-term contracts that showcased our brand value and competitive advantages.• I collaborated with cross-functional teams to develop creative assets that aligned with patient and partner needs, reinforcing our market position.

Education

• Bachelor of Arts, Consumer Sciences | University of Massachusetts Amherst

  Bachelor's degree