Emily Wagnon

Manager, H-d Membership Analytics @Harley-Davidson Motor Company

Develop and manage a best-in-class data and analytics warehouse to serve the Membership organization as well as cross functional analytics teams.• Stand up always on dashboards for internal stakeholders as well as personalized dealership rooftop reporting and communications.• Provide ad-hoc and post-campaign analyses to inform loyalty program effectiveness and recommend future optimization.• Continually troubleshoot data pipelines and work with product development team to identify data gaps within integrated systems.• Leverage and continually improve customer data within CDP to create data-driven, personalized communications and rewards incentives to drive cost-effective consumer engagement.• Collaborate across Membership and Loyalty teams to leverage data to optimize program across consumer touchpoints to increase ROI and innovation.