Emily Wagahoff
Crm Specialist @Mars
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WORK HISTORY
Crm Specialist @Mars
Nashville, TN, US
CRM strategy for three Mars Pet Nutrition brands, building lifecycle journeys, segmentation frameworks, and high-performing campaigns that drive retention and engagement— Own the Test & Learn roadmap, running A/B tests that identify high-impact optimization opportunities and increase engagement across broadcast and triggered journeys— Manage SFMC operations with agency partners, overseeing creative development, deployment, QA, deliverability, and regulatory compliance— Develop branded content pillars and partner with Creative, Brand, and DX teams to deliver cohesive, insight-led storytelling across the owned ecosystem— Leverage 1P data to deliver targeted messaging for new customers, loyalists, and at-risk audiences— Regularly report on performance insights, learnings, and optimizations to cross functional partners and leaders.
EDUCATION
Middle Tennessee State University (MTSU)
Bachelor of Science - BS, Journalism (Advertising/Public Relations), Recording Industry Management
ABOUT EMILY WAGAHOFF
Detail-oriented, strategic, and innovative email and SMS marketing specialist focused on blending data-driven strategies with a creative flair to craft personalized, engaging messages that elevate brands and drive results.
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