Emily Vincunas
Co-founder - Brand Manager & Email Marketing Specialist @Hiker Hunger Outfitters
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WORK HISTORY
Co-founder - Brand Manager & Email Marketing Specialist @Hiker Hunger Outfitters
Boston, MA, US
Allocate budgets efficiently to achieve optimal ROAS on paid search (Google, Facebook, PPC)- Building our online community (email lists, sms subscribers, and social media) from 0 - Develop international sales in Japan, Canada & Mexico- Coordinate new product sourcing, launches and inventory management- Manage development of creative assets for listing optimization- Manage brand strategy, marketing execution and budget allocation- Track, monitor and manage KPIs specific to Amazon growth- Identify category and competitive trends to outline strategic growth initiatives- Proactively analyze competitive marketplace- Own and manage email content calendar across all campaigns- Develop, scale, and optimize best-in-class email and SMS initiatives with an emphasis on personalization and customer journeys
EDUCATION
Wheaton College Massachusetts
Bachelor's degree, American History and Early Childhood Education
SKILLS
ABOUT EMILY VINCUNAS
An experienced entrepreneur, eCommerce Brand Manager and Digital Marketer with a demonstrated history of strong industry knowledge across multiple digital channels. I am passionate about team building, coaching & management, creative development, diagnosing the complexities of a business and identifying solutions to growth roadblocks. Skilled in UX, Brand & Marketing Strategy, Product Development & Launches, Retention & Loyalty Email Marketing, Inventory Planning, Project Management, People Management, Amazon Marketplace, Amazon Advertising Services, CRO, Consumer & Competitor Research, Content Marketing, Social Media Marketing & Advertising, Lead Nurturing, Reporting & Analysis, and Researching Industry Trends.
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