Emily Tvelia
Marketing Specialist
- Role
- Marketing Operations Specialist at Success Magazine
- Location
- Scottsdale, AZ, US
- LinkedIn followers
- 500 followers
About Emily Tvelia
Hi, I\'m Emily! I\'m passionate about staying active, my dog, good food, and…
Experience
Marketing Operations Specialist
Mar 2025 — Present
Build and optimize the marketing funnel within HubSpot, designing automated workflows and lead nurturing paths that directly improve the customer journey and sales pipeline efficiency- Analyze funnel performance by reviewing workflows, email/MMS campaigns, and customer journeys; generating insights from data to improve engagement metrics, troubleshoot issues with development teams, and ensure seamless automation- Build and maintain reports and dashboards for internal teams, both in and out of HubSpot, including performance analysis, workflow audits, and weekly updates on customer journey metrics to inform strategic decision.- Manage marketing campaign operations across email, CRM, and digital channels, driving workflow automation, data hygiene, and lead scoring optimization to improve customer engagement and conversion rates.- Support sales and marketing alignment by maintaining CRM integrity managing lead attribution, and providing actionable insights from campaign performance analysis and A/B testing.- Collaborate cross-functionally to track marketing KPIs through reports and implement operational best practices that enhance campaign efficiency and customer journey workflows.- Leverage tech stack such as WordPress, BigMarker, Zapier, and HubSpot to streamline the customer journey, maintain clean and reportable data, and manage incoming requests from Marketing and Customer Service.
Education
Barrett, The Honors College
Bachelor of Arts - BA
2018 — 2022
Arizona State University - W. P. Carey School of Business
Bachelors
2018 — 2022
Sandra Day O’Connor College of Law at Arizona State University
Master of Sports Law and Business
2022 — 2024
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