Emily Tarvin
- Role
- Senior Ecommerce Manager at FreshCut Paper
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Emily Tarvin
I am a dedicated email and digital marketing professional with 12+ years of experience at…
Experience
Senior Ecommerce Manager
Oct 2025 — Present · Concord, MA, US
Own the end-to-end DTC strategy and performance of FreshCutPaper.com (Shopify), driving revenue through merchandising, onsite optimization, and seamless customer experience.• Lead a disciplined CRO and experimentation roadmap, leveraging GA4, Triple Whale, heatmaps, and A/B testing to improve CVR, AOV, UPT, and CAC:LTV.• Oversee performance marketing in partnership with agency teams, aligning paid media investment with scalable growth and profitability targets.• Architect lifecycle marketing strategy across email, SMS, loyalty, and subscriptions (Klaviyo) to accelerate acquisition, retention, and customer lifetime value.• Lead and mentor two direct reports
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.