Emily Spellerberg

About Emily Spellerberg

I help small and mid-sized businesses transform how they operate, market, and grow.As the founder of Emily Spellerberg Consulting, I partner with professional services firms, B2B companies, and nonprofits to solve complex operational and marketing challenges—and I don\'t just advise, I implement alongside you.Recent client results include:→ 37% year-over-year revenue growth through operational restructuring→ 60% improvement in sales forecasting accuracy→ 45% revenue increase with enhanced marketing and business development systemsBefore launching my consulting practice, I spent 5 years leading enterprise-level initiatives for a national healthcare organization—including marketing operations transformation, technology implementations, and strategic projects that delivered approximately $650K in annual cost savings and secured $1M+ in approved marketing investment.I specialize in:• Fractional leadership (COO/CMO functions)• Business process optimization• Marketing strategy and operations• Organizational design and restructuring• Technology evaluation and implementationI work best with leaders who are ready to move—not just plan. If that sounds like you, let\'s talk. Based in Sioux Falls, SD | Serving clients regionally and remotely e••••@emilyspellerbergconsulting.com

Experience

1. Founder, Principal Consultant

   Emily Spellerberg Consulting

   Jul 2022 — Present · Sioux Falls, SD, US

   Boutique consulting firm providing fractional leadership, strategic planning, and implementation services for small to mid-sized businesses. I partner with professional services firms, B2B companies, and nonprofits to drive operational excellence, marketing effectiveness, and measurable growth- Led strategic initiatives that strengthened revenue operations and forecasting discipline, contributing to 37% year-over-year revenue growth for one client and a 45% increase in forecasted revenue for another- Reduced manual reporting effort by 75% and improved forecasting accuracy by 50% through standardized processes, real-time KPI dashboards, and automated workflows- Designed and implemented operating models, SOPs, and accountability frameworks across 10+ core business processes spanning sales, operations, finance, and client delivery- Guided company-wide technology modernization, transitioning core platforms (QuickBooks, Outlook 365, SharePoint) to improve data access, reporting reliability, and cross-team collaboration- Partnered with HR to design standardized policies, career ladders, and role definitions across 20+ positions, accelerating onboarding and aligning talent development with strategic goals- Develop go-to-market strategies, brand positioning, and value propositions that support scalable growth for B2B and professional services clients- Lead CRM and marketing automation optimization, designing lifecycle journeys, segmentation strategies, and funnel improvements that increase lead quality and conversion- Build marketing analytics infrastructure including dashboards, KPIs, and forecasting models that tie marketing investment to pipeline and revenue outcomes

Education

• South Dakota State University

  Bachelor of Science - BS, Journalism & Advertising

  2013