Emily Smith
Social Media at Corning Museum of Glass | Social Media Manager & Content Creator
- Role
- Social Media & Photography Specialist at Corning Museum of Glass
- Location
- Corning, NY, US
- LinkedIn followers
- 500 followers
About Emily Smith
I am a seasoned Social Media Manager with a passion for driving engagement and growth…
Experience
Social Media & Photography Specialist
Jul 2023 — Present · NY, US
In 2024, I grew Corning Museum of Glass\' Social Media Net Audience 215%(total of 229K new followers) across Facebook, Instagram, and TikTok. I published 44% more posts compared to 2023, focusing on short-form video content, resulting in a 4.3% increase in video views. Corning Museum of Glass\' content was displayed to users across all platforms 14.7% more in 2024. Launched TikTok for the Museum in February 2024 with zero followers and gained 61.6K followers by December 31, 2024 (still growing daily).In 2024, I orchestrated a series of captivating social media campaigns that resulted in remarkable success- Guest Artist Campaign performance: 78M Impressions and 4,630% increase in engagement compared to 2023 campaign- Great Glass Pumpkin Experiment Campaign performance: 50M Impressions and 22,282% increase in engagement compared to 2023 campaign- Blown Away Campaign performance: 2.6M Impressions and 42.7% increase in engagement compared to 2022 campaign.Last, but certainly not least, in 2024 over 20K visitors came to the CMoG website through LinkTree (the link in our bio on all social platforms), making it the #8 way users come to our website. WHAT ELSE I DO AT CMoG:Oversees management, research, and development of robust content and voice for the Museum’s social media channels, including Facebook, Instagram, TikTok, and LinkedInPartners with Museum stakeholders on building strong strategy and content for each Museum departmentCreates and balances effective social media campaigns with strategy, relevancy, and frequency to achieve maximum impact and engagementManages strategy for posting short-form, engaging videos to be shared on social mediaMonitors engagement & provides reports to internal stakeholders, and provides analytics reports and updates.
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