Emily Johnson

About Emily Johnson

Brand Marketing Manager with over 8 years of experience in integrated campaigns, brand strategy, public relations, new product launches, and digital engagement, currently leading brand marketing initiatives for Therma-Tru at Fortune Brands Innovations. Expertise includes marketing budget management, communications strategy, and overseeing paid and organic media campaigns to enhance brand visibility. Committed to aligning comprehensive brand strategies with organizational objectives, ensuring impactful outcomes through cross-functional collaboration and resource optimization. Passionate about driving measurable growth and supporting company initiatives with targeted and effective marketing strategies.

Experience

1. Brand Marketing Manager

   Fortune Brands Innovations

   Nov 2024 — Present

   Develop and implement comprehensive brand strategies that align with the company\'s top strategic initiatives.Spearhead the revitalization of our system value proposition, including the development of supporting messaging, creative assets, landing page, warranty riders, and programs to reinforce market position.Manage a seven-figure marketing budget, optimizing fund allocation and making timely forecast adjustments to ensure alignment with organizational financial objectives.Drive brand growth through paid media strategies across search, display, print and social media platforms, increasing brand awareness by 5%.Manage the strategy, development, and execution of organic social media campaigns to enhance brand visibility, foster audience engagement, and align with broader marketing goals across multiple platforms.Drive brand PR strategy through targeted press releases, blog development, and SEO optimization—boosting organic traffic and securing increased media coverage across top-tier outlets.Collaborate with external partners and vendors to drive key content development projects, ensuring that creative direction is consistent with the brand’s voice and objectives.Maintain brand guidelines and standards to ensure consistency and coherence across all brand touchpoints.Translate consumer and market insights into actionable brand strategies supporting innovation and new product introductions.Lead cross-functional project teams, including Digital Marketing, Category Management, Communications, Channel Marketing, Sales, and Brand Marketing in support of the business unit’s top strategic initiatives.

Education

• Bowling Green State University

  Bachelor of Business Administration - BBA, Sales and Service Marketing

  2014 — 2018