Emily Siegmann

Digital Media Strategist @Miami HEAT

Miami, FL, US

Leveraged Decile CDP audience segmentation dashboards to uncover deeper insights into fan interests and behaviors, informing paid media targeting and campaign strategy- Expanded UGC strategy beyond retail by incorporating single-game ticket promotions to increase engagement and ticket sales- Automated budget pacing in partnership with 601 Analytics, replacing manual tracking with a scalable model that reduced human error, saved time, and improved season-long forecasting accuracy- Refined influencer selection process with an emphasis on creative diversity, enhancing content performance and audience resonance- Developed advanced retail segmentation strategies using Decile and Triple Whale to identify high-value/LTV buyers and reengage lapsed customers, ensuring paid campaigns reached the most impactful audiences.

Kent State University

Bachelor of Science - BS, Fashion Merchandising