Emily Weaver
Go Blue
- Role
- Global Client Lead at TikTok
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Emily Weaver
Action-oriented business and marketing leader with nearly 20 years of cumulative agency, brand, and platform experience at Publicis, WPP, General Motors (Chevrolet), and Microsoft. A proven collaborator whose curiosity and leadership of cross-functional teams and integrated marketing campaigns has contributed to significant demand creation and sales and market share growth. Core competencies include: Advertising and Marketing | Brand Partnerships | Budget Planning and Management | Cause Marketing | Content Creation and Production | Contract Negotiation | Creative Problem Solving | Customer Experience | Data and Analytics | Digital and Omni-Channel Media Strategy, Planning, Investment and Activation | Experiential Marketing | Event Management | Influencer and Social Marketing | Innovation | Interpersonal Relationships and Networking | Lead Generation | Promotional, Personal Service, and Licensing Agreements | Talent Management | Storytelling | Verbal and Written CommunicationBA from the University of Michigan (Ann Arbor)MBA from Wayne State University (Marketing)
Experience
Global Client Lead
May 2025 — Present
Strategic global expansion of targeted Auto + QSR business (Multiple accounts)
Education
Wayne State University
MBA, Marketing
2012 — 2015
University of Michigan
BA, Political Science
2004 — 2007
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