Emily Nicholson

Experience

1. Manager, Digital Content

   Rentokil Terminix

   May 2023 — Present

   Oversee digital content strategy for seven brands for both B2B and B2C customers.• Contributed to a 9% YoY increase in organic traffic for all brands.• Created SEO-optimized content for the Terminix brand that brought in 6M clicks YTD from organic traffic.• Manage a team of three digital content employees who specialize in writing SEO-optimized content.• Manage all web copy for seven brands, including but not limited to service pages, blogs, articles, and service descriptions.• Create high-quality, engaging, SEO-optimized content that aligns with brand campaigns and company goals.• Edit and proofread all content from digital content specialists to ensure brand consistency.• Manage the content review process and work with the appropriate stakeholders on the technical, legal, and product teams to ensure accurate information is added to our sites.• Collaborate with the SEO team to create content that drives traffic, generates leads, and creates conversions and brand authority.• Collaborate with UX and web admin teams to ensure site content is updated frequently.

Education

• Denison University

  Bachelor of Arts (B.A.), Communication

  2009 — 2013

• Peters Township High School

  High School Diploma

  2005 — 2009

Skills

• Public Speaking
• Nonprofits
• Microsoft Word
• Social Media
• Social Networking
• Community Outreach
• Management
• Blogging
• Public Relations
• Media Relations
• Editing
• Powerpoint
• Community Foundations
• Facebook
• Customer Service