Emily Schull
Senior Brand Manager @Smashburger
Signup · Get unlimited contacts
WORK HISTORY
Senior Brand Manager @Smashburger
Develop long and short-term brand strategies to drive growth and brand awareness; executing these plans with speed and quality. • Manage new product development and product marketing launch; partnering with the broader cross-functional teams. • Leverage analytics, trend data, competitive analysis, and benchmarking to bring innovative new products to market • Manage Marketing Calendar. Ideate and execute marketing promotion ideas to support business objectives for assigned categories including brand promotions, new product launches, and core product campaigns • Accomplishments: • Brand relaunch of new Smashburger logo, campaign & identity • Thought starter and lead manager for top 2 LTO performers since the 2019 acquisition, with an increase of sales performance up to 200% better than previous LTOs. • Increased crispy chicken category mix to double digits mix performance • Increased shake category sales performance by 21% • Achieved 5 consecutive double-digit positive months
EDUCATION
Xavier University
Bachelor's degree, Marketing
SKILLS
ABOUT EMILY SCHULL
A creative and highly motivated Brand Manager with a passion for growing brands and…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.