Emily Roberts
Vice President of Growth Marketing at Roswell NYC | Creative, Engineering, Growth Marketing for Shopify Plus Brands
- Role
- Vice President, Growth Marketing at Roswell
- Location
- Santa Rosa, CA, US
- LinkedIn followers
- 500 followers
About Emily Roberts
VP of Growth Marketing at Roswell Studios, a Shopify Platinum Partner agency in NYC. I lead an 11-person team across retention, paid media, affiliate, and social, working with a wide variety of DTC brands like Pura Vida, Amika, Brixton, The Honest Kitchen, Revo, and Rotor Riot. I joined Roswell NYC in 2020 as a one-person marketing department and helped build the service offering from the ground up — developing strategy, hiring talent, and creating the processes that turned a small retention practice into a full-service growth marketing offering. With my expertise in lifecycle marketing, integrated campaign strategy, and translating creative execution into measurable business results, I lead a talented team of creatives and strategists who make brands grow.
Experience
Vice President, Growth Marketing
Jan 2024 — Present · NY, US
Education
University of California, Santa Cruz
Bachelor's degree, Cultural Anthropology & Art History
1999 — 2003
Santa Rosa Junior College
Certification, Graphic Design
2007 — 2009
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