Emily Rimas

About Emily Rimas

Empathetic leader with a passion for creating innovative products and services driven by consumer needs and business insights. Approaches business challenges with a curious, open mind, and combines the knowledge of specialists to drive results. Builds positive and effective teams, collaborates with executives across complex organizations, and applies strong business judgment when faced with ambiguity. Experienced in Analytics and Consumer Insights, Product Management, Business Strategy, and Marketing for technology and consumer brands.

Experience

1. Vice President Analytics, Ea Sports

   Electronic Arts (EA)

   Jun 2022 — Present

   Lead the global analytics organization supporting EA’s Sports division, a multi billion dollar portfolio including EA SPORTS FC, Madden NFL, College Football, NHL, UFC, and F1. I am responsible for the vision, priorities, and development of the analytics and insights organization supporting EA SPORTS.My team develops a deep understanding of player behavior and engagement and partners closely with product, development, and marketing leaders to translate those insights into major product and business decisions across the lifecycle of our live service games.We combine large scale player data, experimentation, predictive modeling, and emerging AI capabilities to identify opportunities, evaluate new ideas, and help teams improve player engagement and long term player value.

Education

• University of Waterloo

  BASc, System Design Engineering