Emily Pritchard
Associate Media Director at MRM
- Role
- Associate Media Director at MRM
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Emily Pritchard
Very motivated, hard working individual focused on a career in the marketing, strategy or brand partnerships fields. Extremely interested in applying my passion for writing throughout my career.
Experience
Associate Media Director
Feb 2023 — Present · New York, NY, US
Clients: PDC Brands (Dr Teal\'s, bodycology, Sunryz, Cantu)- Develop, execute, and oversee integrated media strategies across numerous media channels (Social, Programmatic, CTV, Retail, Audio, and Experiential Partnerships)- Manage campaign budgets of $40MM+, media plans, ensuring all cross-functional teams are aligned and working to meet deadlines for each deliverable- Supported and executed media campaign launch of multiple new products across multiple clients (new Gen Alpha brand Sunryz for PDC and new pre-biotic soda product, Popwell for Talking Rain)- Primary point of contact for client communications- Work closely with Investment and Analytics teams to monitor campaign performance and ensure campaigns are reaching performance goals or optimizations are being implemented to drive strong results- Supervisor and developed skills of Supervisor and Assistant Media Planner by helping with managing workloads, delegating responsibilities and checking work for accuracy- Support multiple new business pitches across CPG and financial services categories, two of which resulted in wins for the agency
Education
Ithaca College London Center
Bachelor's degree, English Language and Literature, General
2013 — 2013
Ithaca College
Bachelor's degree, English Language and Literature, General
2011 — 2015
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