Emily Parasiliti
Director of Marketing | Brand Strategist | Storyteller
- Role
- Marketing Director at Mgm Springfield
- Location
- Northampton, MA, US
- LinkedIn followers
- 500 followers
About Emily Parasiliti
I’m a creative marketing strategist who loves taking an idea and turning it into…
Experience
Marketing Director
Mar 2024 — Present · Springfield, MA, US
Lead integrated marketing for a major arena and convention center, the MassMutual Center, an entertainment arena and convention center, supporting 200+ events annually while driving both consumer ticket sales and B2B bookings-Developed targeted LinkedIn campaigns to attract corporate clients, event planners, and associations, using tailored messaging and lead-gen strategy-Created and managed digital assets—video tours, landing pages, and pitch decks—to streamline B2B client engagement-Launched geo-targeted paid media and remarketing campaigns to increase visibility in key meetings and event markets-Led brand refresh and SEO strategy, improving search visibility for competitive event-related keywords-Managed six-figure marketing budget across digital, B2B media, and sponsorship channels, ensuring high-impact allocation-Partnered with sales and event teams to align on strategic priorities, drive leads, and convert high-value prospects-Strengthened the center’s industry presence through digital PR, content marketing, and association engagement.
Skills
- SEO
- Copyright Registration
- Jazz
- Singing
- Songs
- Tour Booking
- Data Entry
- Songwriting
- Original Music
- Research
- Online Research
- Blogging
- Marketing
- Copyright Infringement
- Music Industry
- Music Publishing
- Social Media
- Business Strategy
- Management
- Online Marketing
- Wordpress
- Dbase
- Concerts
- Lyricist
- Music Licensing
- Social Media Marketing
- Microsoft Excel
- Editing
- Folk
- Social Media Communications
- Music
- Composition
- Microsoft Office
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