Emily Packard
Director of Client Services
- Role
- Director of Client Services at Gragg Advertising
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Emily Packard
Progressive leader experienced in sales/admissions management, training, and marketing…
Experience
Director of Client Services
Apr 2022 — Present
Direct Reports: 7 FTEManage a team in consistently surpassing client expectations through effective project management, strategic planning for annual sales targets, and fostering strong client business relationships built on trust and rapport.Proven Success- Develop and implement customer service and marketing initiatives for accounts exceeding $20M annually- Foster relationships and strengthen retention with our educational client base by providing Admissions training and personally made supplementary training materials quarterly- Manage cross-departmental meetings such as PPC, PPL, SEO, UX/UI and Social Media for facilitating flow of pertinent data and creative projects to exceed client metrics- Understanding the why, where, and when to inform the clients of recommendations tied to their specific KPIs- Provide vision, strategy, and leadership to the team to exceed company outcomes through individualized support and trainings- Designed a method to collect valuable customer feedback aimed at promoting strategies for clients that improved school/client census for multiple colleges and businesses in the automotive, law, and technology sectors.
Education
Digital Marketing Institute
Digital Marketing Professional
2021 — 2022
University of Nebraska-Lincoln
Bachelor of Arts (BA)
2003 — 2007
Kaplan University-Omaha Campus
Master of Business Administration (MBA)
2010 — 2011
Kaplan University
Graduate Certificate
2016 — 2016
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