Emily Odenberg
Innovating Executive Education | Human-Centered Learning Design | Advancing Global Leadership at UC Berkeley Haas
- Role
- Director of Product Design at Uc Berkeley Executive Education
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Emily Odenberg
I lead the design of executive learning as a product. As Director of Product…
Experience
Director of Product Design
Uc Berkeley Executive Education
Sep 2024 — Present
Lead the strategic development and innovation of Berkeley Executive Education’s open enrollment and custom program portfolio, aligning product design with market trends, learner needs, and institutional goals.Drive end-to-end design and prototyping of new executive education products, with a focus on scalable models, cross-program asset reuse, and modular content strategy.Collaborate closely with VP Product to align product innovation with go-to-market and pedagogical priorities.Oversee program lifecycle strategy, including needs assessment, audience targeting, and value proposition refinement.Lead initiatives to integrate GenAI and emerging learning technologies into executive programs, improving customization, relevance, and learner impact.Serve as a thought partner to cross-functional teams, including Marketing, Sales, and Program Delivery, to ensure cohesive execution of new and refreshed program offerings.Manage complex stakeholder relationships including faculty, corporate partners, and internal teams, balancing strategic vision with operational feasibility.
Skills
- Management
- Digital Marketing
- Relationship Marketing
- Brand Architecture
- Sales Process
- Sales
- Marketing Research
- Brand Management
- Marketing Strategy
- Event Planning
- Integrated Marketing
- Product Marketing
- Social Networking
- Brand Awareness
- Brand Development
- Customer Insight
- Marketing Communications
- Direct Marketing
- SEO
- Email Marketing
- Consumer Behaviour
- Social Media Marketing
- Online Advertising
- Social Media
- Market Research
- Strategy
- Competitive Analysis
- Advertising
- Selling
- Creative Direction
- Event Management
- Marketing
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