Emily Oconnell
Communications | Marketing | Sports Management
- Role
- Communications Manager at Balboa Yacht Club
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Emily Oconnell
Passionate about the power of sports to connect, inspire, and build community, I bring 5+ years of experience in sports management, youth athletics, and brand marketing. From leading competitive sailing programs to coordinating social media campaigns and athlete engagement strategies, I’ve built a career at the intersection of team leadership, digital storytelling, and community impact.I specialize in developing and managing high-performing sports programs, executing marketing campaigns that drive growth, and building brand partnerships that elevate athletic experiences on and off the field. Whether I’m leading a team of coaches, designing team gear, or producing branded content for social, I’m driven by a love for sports, strategy, and creating moments that matter.Let’s connect!
Experience
Communications Manager
Sep 2025 — Present · Newport Beach, CA, US
Lead all internal and external communications, maintaining consistent brand messaging across print, digital, and web platforms to enhance member engagement and club visibility- Manage and grow the Club’s social media presence through strategic campaigns, video storytelling, and community interaction, driving measurable increases in engagement- Design and distribute digital and print materials including eblasts, newsletters, and event promotions using Canva and Jonas Club Management to align with club initiatives- Oversee website and app updates, SEO performance, and analytics reporting to improve digital reach, member usability, and communication efficiency- Collaborate with leadership, committees, and staff to deliver cohesive messaging, event coverage, and branded content that strengthen the Club’s community image.
Education
California State Polytechnic University-Pomona
Bachelor of Science - BS, Communication Studies
Orange Coast College
Associate's Degree, Communication Studies
Corona Del Mar High School
High School Diploma, High School/Secondary Diplomas and Certificates
2016 — 2020
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