Emily Moneymaker Harding
Senior Manager, Channel & Consumer Insights @King's Hawaiian
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WORK HISTORY
Senior Manager, Channel & Consumer Insights @King's Hawaiian
Long Beach, CA, US
Manage away-from-home, new product, and shopper insights verticals for King\'s Hawaiian brand, acting as key insights partner for stakeholders throughout King\'s Hawaiian. Roles and responsibilities include: • Manage away-from-home (foodservice) insights function to help sell in King\'s Hawaiian products to operators and add value to existing partnerships• In charge of building out shopper insights function to help sell in King’s Hawaiian products to retailers• Lead post-launch insights initiatives for King\'s Hawaiian Pretzel Bites following Summer \'24 launch (e.g, buyer studies, panel analyses, partnership evaluations, etc.) • Oversee multi-million $ insights budget• Manage direct report (Insights Analyst)• Member of King\'s Hawaiian Philanthropy Committee & King\'s Hawaiian Culture Team
EDUCATION
University of Southern California
Policy, Planning, and Development - Nonprofits & Social Innovation, Marketing
SKILLS
ABOUT EMILY MONEYMAKER HARDING
I am a passionate, forward-thinking, and adaptable senior insights manager with over eight years of experience shepherding complicated projects through the project lifecycle. With experience in primary and secondary research, marketing, and communications, I enjoy finding innovative ways to make a brand stand out from the crowd. And yes,\"Moneymaker\" is my maiden name:)
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