Emily Melendez

About Emily Melendez

I\'m a social media enthusiast passionate about creating buzz-worthy content for the world…

Experience

1. Social Media Manager

   PBS

   Dec 2023 — Present · VA, US

   Manage weekly and monthly social calendars for the PBS Teachers account and partner PBS Stations—including planning, writing, curating, and creating assets.Develop and execute paid social media strategies to support campaign efforts, reach new audiences, and drive traffic to PBS LearningMedia.Produce educational social media videos and coordinate event-related content, including behind-the-scenes assets and promotional materials.Support event production efforts, including content planning and swag creation to engage educators and amplify campaign reach.Foster audience engagement by responding to comments and queries in a timely and thoughtful manner.Provide competitor and trend insights through ongoing landscape analysis and monitoring of education and social media trends.Review and analyze performance data to inform strategy, refine tactics, and track success; create detailed reports for internal stakeholders.Build and maintain relationships with educators and influencers to expand reach and strengthen engagement.Stay up to date with emerging platforms and evolving social media best practices.Collaborate with PBS teams on audience engagement-focused content, strategies, grant-funded initiatives, and special projects.Contribute to team brainstorms, editorial calendar development, and campaign planning sessions.Assist with team budget tracking, vendor coordination, and invoice processing.

Education

• Temple University

  Bachelor’s Degree

  2011 — 2015