Emily McFaul
Senior Manager, Active Trader Client Experience, Td Direct Investing @TD
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WORK HISTORY
Senior Manager, Active Trader Client Experience, Td Direct Investing @TD
Toronto, ON, CA
Spearhead client experience strategy for TD’s new Active Trader platform, enhancing user engagement and satisfaction. • Developed comprehensive reporting dashboards with data analytics teams to inform executive decision-making. • Designed ‘at-risk reporting’ to proactively mitigate client churn and implemented targeted retention strategies. • Produced innovative digital streaming content, leveraging educator personalities to grow engagement.
EDUCATION
Bishop's University
BBA, Finance, Marketing, Economics
SKILLS
ABOUT EMILY MCFAUL
Accomplished leader with 20 years of experience driving transformative client experience strategies, operational excellence, and innovative solutions in the financial services industry. Known for fostering collaboration across teams, leveraging data-driven insights, and delivering impactful business results. Adept at launching complex initiatives, building high-performing teams, and enhancing client engagement to drive sustainable growth. Recognized for excellence in leadership and client-centric innovation through multiple awards, including TD’s Vision in Action and Quarterly Star Awards.Key Strengths: Strategic Planning | Leadership Development | Client Experience Optimization | Data-Driven Decision Making | Operational Excellence | Complex Project Management
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