Emily McEvoy
Planner, Nissan Tier 1 Crm Direct Marketing @Nissan Motor Corporation
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WORK HISTORY
Planner, Nissan Tier 1 Crm Direct Marketing @Nissan Motor Corporation
Drafts agency creative briefs for deliverables supporting loyalty, conquest, and vehicle launch campaigns. Coordinates and oversees the individual internal and external processes required to ensure effective and timely delivery of direct marketing campaigns. Supports campaign journey builds, quality assurance, and deployment to deliver high-impact marketing initiatives. Collaborates with customer data team to request campaign deployment tracking, draft audience segmentation list briefs, and ensure setup of back feed file. Generate and maintain UTM library for accurate tagging and reporting through Adobe Analytics. Proofread and QA content to ensure 100% error-free execution, including validating links, personalization, and dynamic content. Acts as a subject matter expert on brand guidelines, creative image selection, disclaimers and the various components required to deliver creative that meets the organization’s standards. Documents and socializes of processes, QA, best practices, and tools to standardize campaign execution across self-serve stakeholders. Develops an understanding of target customers, competitive advertising landscape, and campaign performance measurement, to aid in evaluating creative and optimizing future campaigns. Assists with tracking KPIs, including but not limited to total sales, contributed sales, conversion rate, lift, and engagement. Flags reporting anomalies or issues. Compile post-campaign analysis with performance reports and identification of learnings or optimization opportunities. Continuously looks for process improvement opportunities to minimize delays and avoid duplicative work for all parties involved in campaign execution. Assists programs associated with Regional/Tier 2/RMP including strategy, budget, creative adherence to guidelines, and timelines. Ensure integration and governance between Tier 1 programs and Tier 2/Tier 3 programs.
EDUCATION
University of Alabama at Birmingham
Bachelor of Arts - BA, Graphic Design and Marketing
ABOUT EMILY MCEVOY
CRM Direct Marketing | Nissan North America
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