Emily McDonald
Director of Marketing, Crm and Loyalty @BCLC
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WORK HISTORY
Director of Marketing, Crm and Loyalty @BCLC
EDUCATION
University of Birmingham
First Class Honours BA Business and German Studies
University of Regensburg
Business and German Studies
CIM | The Chartered Institute of Marketing
CIM Professional Postgraduate Diploma in Marketing
UBC Sauder School of Business
Business Leadership Program, Business Administration and Management, General
ABOUT EMILY MCDONALD
Senior strategic Marketer with 20+ years of experience in strategic planning, brand building, driving growth and delivering strong business results. Lead a department of 70 marketing professionals, taking a people first approach to build a strong culture and employee engagement. Excellent analytical ability, collaborative team player who understands how the whole picture works. Passionate about developing and implementing innovative business and marketing strategies to deliver value and key business outcomes, while inspiring teams to bring out their best.
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