Emily Mason
Director of Customer Experience
- Role
- Director Customer Experience at Ball Seed Company
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Emily Mason
I am a strategic thinker with a pragmatic customer-first mindset. My passion for the benefits of gardening and plants to our quality of life has been a motivating force throughout my career in the ornamental horticulture industry. I have consistently worked to launch the best new genetics and drive innovation in the field. Examples of successful global launches include more than 25 industry leading genera in both seed and vegetative categories. I thrive in environments of change and am constantly seeking out steep learning curves to stay inspired and motivated. As a leader, I excel at identifying priorities, strategic planning, business development, serving the customer, and developing effective marketing strategies to drive sustainable growth. Identifying opportunities to partner, influencing without authority and fostering team spirit are my green flags. As a C-level executive and proud Texas A&M alum, I am committed to leading with integrity, passion, and a growth mindset. My purpose as a steward of the horticulture industry is to foster diversity and equity for our people and innovation in products that will ensure the relevance of horticulture in the agribusiness sector.About Ball Seed: Ball Seed is a premier North American horticultural distributor based in West Chicago, IL. We provide high-quality seeds, plugs, liners, and unrooted cuttings from world-class breeders to greenhouse growers. We leverage an experienced sales and technical team to connect with growers and retailers. By utilizing advanced technology and a robust supply chain, we ensure our customers receive the very best in annuals, perennials, and vegetables At Ball, we don’t just sell plants, our mission is to Color the World through innovation and a deep-rooted passion for our customers\' success.
Experience
Director Customer Experience
Mar 2026 — Present · Chicago, IL, US
I am a strategic thinker with a passion for flowers and an advocate for the horticulture industry. My role as Customer Experience Director is to ensure a seamless and high-quality experience from the first touchpoint to long-term partnerships. As the Director of Customer Experience my focus is to elevate the end-to-end customer journey at Ball Seed by harmonizing Strategy, Sales and Service so that every interaction reflects our promise of \"All the Best and Nothing Else\".About Ball SeedBall Seed is a premier North American horticultural distributor based in West Chicago, IL. We provide high-quality seeds, plugs, liners, and unrooted cuttings from world-class breeders to greenhouse growers. We leverage an experienced sales and technical team to connect with growers and retailers. By utilizing advanced technology and a robust supply chain, we ensure our customers receive the very best in annuals, perennials, and vegetables At Ball, we don’t just sell plants, our mission is to Color the World through innovation and a deep-rooted passion for our customers\' success.
Education
Texas A&M University
Bachelor of Science (B.S.), Ornamental Horticulture
1996 — 1999
Nyenrode Business University, Lean Institute; Wageningen University & Research; Het Binnewerk
Dummen Orange Leadership Program
2017 — 2018
Skills
- Sustainable Agriculture
- Sales Management
- Agriculture
- Agronomy
- New Business Development
- Customer Service
- Agribusiness
- Strategic Planning
- Crop Protection
- Marketing Strategy
- Microsoft Office
- Sales
- Product Development
- Horticulture
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