Emily Robinson

About Emily Robinson

Results-driven marketing strategist with a proven track record of revitalizing…

Experience

1. Growth Marketing Manager

   insightsoftware

   Dec 2022 — Present

   Led global marketing campaigns to existing customers under the SAP product portfolio, overseeing campaign creation from beginning to end for four different products, including campaign planning, email copywriting, webinar production, campaign communication with aligning sales teams, and campaign analysisCreated full campaign calendar six months in advance with clear goals per campaign to stay on MQL, pipeline, and bookings targets via collaboration with Product Marketing, Solutions Engineering, Sales, and Product Managers to ensure alignment with key industry trendsRevamped SAP email and webinar marketing strategy, boosting webinar registration average by 300%Audited marketing send lists and collaborated with customer-facing teams to incentivize list growth, contributing over new mailable contactsGenerated communications to newly acquired customers to present the insightsoftware SAP product portfolio

Education

• North Carolina State University

  Master of Business Administration - MBA, Concentration in Marketing and Business Leadership

• The University of North Carolina at Chapel Hill

  B.A. in Economics, Second Major in Management & Society, Minor in Education

• Stellenbosch Business School

  Coursework, Leadership

• IES Abroad

  Barcelona - Independent Study, International Education and Education Systems Abroad