Emily Maki
Head of US CPG Measurement at TikTok
- Role
- Marketing Science- Cpg Vertical Manager at TikTok
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Marketing Science- Cpg Vertical Manager
Feb 2022 — Present · Chicago, IL, US
Launched 3P Sales Lift at TikTok, including: full support in partner management during testing, creating processes for mapping, feasibility, study kickoff, diagnosing impact of methodology changes + full analysis prior to adoption, GA comms/blog post with partner, initial/ongoing norms collection and standardizing all workstreams with the 3P. Replicated this process, onboarding 2 other 3P sales lift providers- Management: data QC management for all databases (including bi-weekly meetings with product/PM/DW), leading to co-launching the TikTok API and other TTAM data endpoints. Managed internal comms on education, including leading a cross-org initiative within Measurement Doctors to train XFNs on Built process for measurement partners around hypothesis development, results consultation and calibration of against 3P Lift- Effectiveness workstreams: Compiling ongoing results from clients for consultation purposes, ongoing calibration against 3P Lift; Identifying product/optimization opportunities for effectiveness and testing with 3P Lift. Ongoing Syndicated projects with 3Ps- Creation of all processes used by the team, including: 3P Lift comm/process docs, consultation process, capacity/scaled support + client tiering and guidelines for CPG measurement, annual creation of CPG measurement strategy, all onboarding materials, co-support in annual CPG powerslides/proofpoints for SLS, BLS and After we ingested all 3P Lift data internally, I led my team in the planning and launch of co-built automations for 3P Mapping, Sales Lift Scorecard to identify best practice utilization and client-specific Sales Lift Meta Analysis- Created/Managed process of ongoing CPG claims publications, inclusive of annual best practices for CPG brand lift, Sales Lift and power slides- New product validation support: TikTok Shops CPG proof points, TikTok MarketScope 3P Validation, RMN closed loop testing with CLS/3P Lift.
Education
Michigan State University
Bachelor of Arts, Managerial Advertising
2007 — 2011
Michigan State University
Bachelor of Arts (B.A.), Managerial Advertising
2007 — 2011
Skills
- Event Marketing
- Mac
- Campaign Execution
- Digital Marketing
- New Media Marketing
- Marketing Communications
- SEO
- Sem
- Social Media Marketing
- Ppc
- Dart
- Powerpoint
- Social Media Monitoring
- Google Adwords
- Web Analytics
- Google Analytics
- Lotus Notes
- Media Planning
- New Media
- Trend Analysis
- Social Media
- Tags
- Public Relations
- Online Advertising
- Social Networking
- Strategic Communications
- Salesforce.com
- Online Marketing
- Excel
- Event Management
- Digital Strategy
- Trafficking
- Advertising
- Website Copy
- Press Release Creation
- Press Releases
- Digital Media
- Promotions
- Word
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.