Emily Stott MacMillan

Manager of Marketing & Creative Services @Renown Health

Reno, NV, US
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WORK HISTORY

Aug 2018 — Present

Manager of Marketing & Creative Services @Renown Health

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Reno, NV, US

Lead a multidisciplinary marketing team supporting a regional academic healthcare system that serves a area across northern Nevada and northeast California. Oversee strategic marketing functions, including creative services, campaign development, media strategy, partnership management and market research across multiple service lines. Develop department strategic work plans and manage $5 million annual budget for brand development, marketing campaigns and paid media. Navigate complex stakeholder environments, including clinical leadership, C-suite executives, community partners and regulatory requirements, while translating organizational priorities into integrated marketing strategies. Manage direct reports and vendors to research, develop, implement and measure outcome-driven marketing plans informed by market research and stakeholder needs. Establish and maintain department workflows by leveraging project management software and identifying best practices.

EDUCATION

2005 — 2009

University of Nevada, Reno

Bachelor of Arts (B.A.), Journalism

2007 — 2007

University of Stirling

Communication and Media Studies

ABOUT EMILY STOTT MACMILLAN

Big-picture thinking meets detail-oriented project management.

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Emily Stott MacMillan — Manager of Marketing & Creative Services at Renown Health in Reno, NV, US | Unifers