Emily Stott MacMillan
Manager of Marketing & Creative Services @Renown Health
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WORK HISTORY
Manager of Marketing & Creative Services @Renown Health
Reno, NV, US
Lead a multidisciplinary marketing team supporting a regional academic healthcare system that serves a area across northern Nevada and northeast California. Oversee strategic marketing functions, including creative services, campaign development, media strategy, partnership management and market research across multiple service lines. Develop department strategic work plans and manage $5 million annual budget for brand development, marketing campaigns and paid media. Navigate complex stakeholder environments, including clinical leadership, C-suite executives, community partners and regulatory requirements, while translating organizational priorities into integrated marketing strategies. Manage direct reports and vendors to research, develop, implement and measure outcome-driven marketing plans informed by market research and stakeholder needs. Establish and maintain department workflows by leveraging project management software and identifying best practices.
EDUCATION
University of Nevada, Reno
Bachelor of Arts (B.A.), Journalism
University of Stirling
Communication and Media Studies
ABOUT EMILY STOTT MACMILLAN
Big-picture thinking meets detail-oriented project management.
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