Emily Lauren Moore
Client Strategist | Education Vertical Lead
- Role
- Client Marketing Strategist at LocaliQ
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Emily Lauren Moore
Been in the marketing and advertising industry for 10 years and has been with LOCALiQ for…
Experience
Client Marketing Strategist
Jul 2021 — Present
Collaborate with advertising sales and insights to understand client business needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns Perform in-depth analysis of data to identify opportunities to increase market share and incorporate knowledge of client’s market and Gannett suite of products, especially digital, mobile and DMS solutions. Prepare and lead client presentations and/or proposals to include research and analysis data as needed, providing tactical guidance to achieve marketing objectives with needs-based solutions. Lead Education Vertical Affinity Group by providing the annual vision for the team based on key initiatives and priorities, maintain a pulse on the Education industry and identify trends, and lead our primary research study effortsDevelop insight-based sales enablement materials to be shared as best practices throughout the organization. Utilize local and national research tools and programs to compile and analyze data. Work in tandem with account executives to help build a continuous pipeline of sales prospects and building strategies to maximize revenue potential within designated segment for local markets. Foster and grow relationships with key assigned advertising clients. Produce creative briefs and work with creative teams on message development.
Education
Michigan State University
Bachelor of Arts (BA), Advertising, Sales Communication Specialization
2008 — 2012
Skills
- Philanthropy
- Fashion
- Blogging
- Salesforce.com Certified
- Research
- Microsoft Office
- Sales
- Retail Buying
- Customer Service
- Teamwork
- Advertising
- Social Networking
- Social Media Marketing
- Sem
- Event Planning
- Retail
- Team Leadership
- Salesforce.com
- Advertising Sales
- Retail Marketing
- Google Adwords
- Wordpress
- Social Media
- Marketing
- Trendwatching
- Management
- Marketing Strategy
- Volunterring
- Newspapers
- Marketing Communications
- Selling
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