Emily King
Director of Marketing
- Role
- Director of Marketing at Lela Rose
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Emily King
Strategic, creative marketing leader with 10+ years of experience driving brand growth, elevating customer experiences and activating premium brands in high-growth luxury and lifestyle sectors. Proven track record of building cross-functional teams, designing omnichannel campaigns, creating immersive consumer experiences, and delivering measurable business results.
Experience
Director of Marketing
May 2024 — Present · NY, US
Dynamic integrated marketing leader overseeing strategy and execution across digital, social, retail and PR.Responsible for redeveloping branding and site experience with cohesive rollout across owned digital, retail and social platforms, as well as full trim and packing in 2025 Developing and implementing cohesive, 360° go-to-market plans for collections, launches, store openings, and key market entries—aligning creative vision with commercial goals. Leading best-in-class events and activations that enhance brand equity, drive engagement, and deepen client relationships across retail and wholesale. Translating creative concepts into impactful programs that elevate awareness, traffic, and loyalty. Partnering cross-functionally with design, production and retail teams to ensure seamless storytelling and market consistency. Mentoring team, managing budget, and leveraging consumer insights to optimize performance, strengthen brand desirability, and deliver measurable annual growth.
Education
Penn State University
Bachelor's degree, Communications, Advertising
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