Emily Keough

About Emily Keough

As a creative with roots in journalism, I\'ve spent my career turning strategy into…

Experience

1. Copy Director

   Kroger

   Mar 2021 — Present · Cincinnati, OH, US

   Collaborate cross-functionally to develop creative execution and consistency of customer communications across organic and paid social, creative and performance media, in-store and broadcast audio and video, and more.Create, oversee and direct copy while managing copywriters at Kroger\'s Cincinnati, OH, and Portland, OR, offices in the creation of uplifting, engaging and conversational storytelling that drives new households and sales. Guide creatives in turning complex messaging hierarchies into clear, concise and compelling deliverables across a portfolio of marketing programs.Write, review and provide feedback on copy throughout its development, ensuring copy is brand-aligned, customer-first and uses consistent voice and tone. Operate efficiently among ambiguity and fast-changing business goals while juggling multiple projects and maintaining a clear sense of priorities.Lead, develop and inspire direct reports through career opportunities and challenges; helping set goals, checking in on progress and conducting evaluations. Assist in removing roadblocks for the creative teams by constantly looking for opportunities to streamline and implement processes.Build cross-functional partnerships with brand, digital communications, social team and more, to ensure we’re always collaborating on new ways of working across platforms. Partner closely with design, production and creative directors to encourage communication between teams, while seeking out opportunities to constantly strengthen the connection between messaging, visuals and production.

Education

• University of Cincinnati

  of Arts and Science B. A, Journalism, English

  2005 — 2009