Emily J.
DTC Retention Partner Specializing in Email & SMS
- Role
- Director of Retention at D.LUXURY BRANDS
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Emily J.
Lifecycle and retention marketer with 9+ years of experience helping DTC brands build…
Experience
Director of Retention
Jun 2024 — Present
Lead retention strategy for 10 DTC brands, including subscription-driven brands WelleCo, optimizing email, SMS, and loyalty to increase subscriber retention and LTV-Advise and lead strategy on membership programs, shifting from discount-driven models to experience-focused tiers that enhance engagement and long-term subscriber value-Manage ESP, SMS migrations, and tech stack optimizations, ensuring seamless integrations that enhance email and SMS marketing performance- Analyze and report on key retention KPIs, translating behavior data into actionable strategies to improve retention, reduce churn, and drive recurring revenue- Drive innovation and strategic direction in senior leadership meetings for the retention team, shaping customer engagement, loyalty initiatives, and long-term growth- Created and executed 70+ triggered email flows for a singular brand- Hire, manage, and train a team of two
Education
Fashion Institute of Technology
Bachelor's degree
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