Emily Hoy
Senior Graphic Designer @Hydro Flask
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WORK HISTORY
Senior Graphic Designer @Hydro Flask
Bend, OR, US
Research trends, create mood boards, tell a narrative while supporting the Hydro Flask VBL in conjunction with the outdoor voice in order to color & design graphics on-product•Color leadership/ownership of Seasonal & SMU/trend activity •Create trend leading/forward or covetable SMU collections for retailers such as REI, Dick’s Sporting Goods, Urban Outfitters, T&C Surf-Hawaii etc. Also creating collections for Special & Limited Editions for DTC including USA Olympics, Refill for Good Campaign, & Parks for All etc. •Create production tech-packs for graphics/color on-product for factory dev•Color matching & review/approval process using light booth/Spectrometer readings from multiple substrates•Directed creative process to revamp engraved graphics on bottles for customization•Collaborated CMF exploration & development for the brand •Art Directed t-shirt graphics & blank colors for apparel line•Curated in-line color palettes for both hard & soft goods•Drove brand consistency through support with creation of presentation decks for seasonal sales meetings, customer presentations and seasonal color communication•Color direction for OXO kitchen wares and beauty
EDUCATION
The Ohio State University
Graphic Design
Columbus College of Art & Design
Bachelor of Fine Arts (B.F.A.)-Cum Laude, Graphic Design
SKILLS
ABOUT EMILY HOY
Creative Graphic Designer/Art Director with an innovative approach to idea, concept and…
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