Emily Hogg

About Emily Hogg

I’m a marketing enthusiast who thrives in a creative, visual, and hands-on environment. I specialize in social media, but have also created two books and multiple magazine spreads. Although I love to create and come up with original ideas, I know that my ideas are only as good as the money it makes. By understanding my audience and targeting their interests, I have been able to grow our Facebook page from to Through social campaigns across multiple platforms, I was able to increase product promotion sales by 35-260%. Specialties:Social Media Digital MarketingVisual ArtPhotographyWritingCustomer ServiceLeadershipBloggingFood/EatingCraftsDo-It-Yourself Tutorials

Experience

1. Social Media Manager

   doTERRA International LLC

   Jan 2015 — Present · Pleasant Grove, UT, US

   Manage Social Media marketing campaigns and day-to-day activities including:• Curate relevant content to reach the company’s ideal customers.• Create, curate, and manage all published content (images, video and written).• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.• Conduct online advocacy and open stream for cross-promotions.• Develop and expand community and/or blogger outreach efforts.• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).• Design, create and manage promotions and social ad campaigns.• Compile report for management showing results (ROI).• Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.• Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.• Develop a strategy and implement a proactive process for capturing customer online reviews. • Monitor online ratings and respond accordingly.• Monitor trends in Social Media tools, applications, channels, design and strategy.• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. • Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.Facebook: facebook.com/doterraInstagram: instagram.com/doterra/Twitter: twitter.com/doterraPinterest: pinterest.com/doterra/

Education

• Brigham Young University

  Communications, Public Relations

  2007 — 2012

Skills

• Indesign
• Marketing Communications
• Facebook
• Illustrator
• Graphic Design
• Photography
• Social Media
• Social Networking
• News Writing
• Word
• Social Media Marketing
• Photoshop
• Customer Relations
• Public Speaking
• Public Relations
• Event Management
• Strategic Planning
• Advertising
• Powerpoint
• Blogging
• Research
• Event Planning
• SEO
• Writing
• Non-Profits
• Adobe Creative Suite
• Customer Service
• Budgeting
• Press Releases
• Strategic Communications
• Microsoft Office