Emily Hetzel

About Emily Hetzel

Experienced public relations and communication professional with a proven track record of supporting global, national, and local brands. With 10 years of industry experience, I bring a wealth of knowledge in developing and executing strategic communication campaigns that drive awareness and engagement both inside and outside the company.My teammates describe me as an energetic and resourceful professional. I am passionate about building strong relationships and have honed my networking skills to connect with key stakeholders, media outlets, and industry influencers.Throughout my career, I have successfully managed diverse PR initiatives, including media relations, crisis communications, corporate messaging, and social media strategies. I possess a keen understanding of the evolving media landscape and leverage my creativity and adaptability to craft compelling narratives that resonate with target audiences.I take pride in my ability to think critically and develop innovative solutions to complex challenges. Whether it\'s crafting compelling press releases, securing media placements, or managing stakeholder relationships, I strive for excellence in all aspects of my work.

Experience

1. Associate Brand Manager

   Michelin

   Sep 2025 — Present

   In this role I work transversely to maintain Michelin\'s position as the top tire brand. My responsibilities encompass the full SAVE model and include data analysis, identifying growth opportunities and strategic business planning.

Education

• Darla Moore School of Business

  Master of Business Administration - MBA

• University of South Carolina

  Bachelor of Arts