Emily Hasan
Senior Product Designer @Powerley
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WORK HISTORY
Senior Product Designer @Powerley
Royal Oak, MI, US
As the Design Lead on the Product & CX Team, I explore problems and leverage research & data to create holistic solutions that engage users, drive conversion, and inform the roadmap—impacting utility customers\' energy efficiency behavior.I use an iterative, agile process while working with a variety of utility needs (i.e. usage rate types, payment programs, etc.), to turn complex concepts and data into visually engaging designs.On top of delivering end-to-end user experience solutions, I work with utility clients to ensure individual brand standards are met.
EDUCATION
The Interaction Design Foundation
Product Design
Wayne State University
Communication and Media Studies
Columbia College Chicago
Certificate
ABOUT EMILY HASAN
As a Senior Product Designer with over seven years of experience in UX/UI design, I specialize in creating innovative, user-centered digital products across various domains, including energy, e-commerce, and fintech. My recent work at Powerley involved leading the design and launch of BillWise AI, a cutting-edge product that improves operational efficiency for energy utility call centers, addressing a critical $8 million problem by reducing average handle time.I have a strong background in data visualization and user-centered design, consistently applying best practices, user feedback, and data-driven insights to deliver high-impact solutions that enhance user engagement and satisfaction. My work on complex products serving millions of users has honed my ability to balance user needs with business goals, ensuring that every design decision contributes to overall success.Collaboration is at the heart of my approach, and I thrive in environments where teamwork and continuous learning are valued. I am passionate about mentoring junior designers, fostering a culture of innovation, and staying at the forefront of design trends and technologies. My goal is to continue pushing the boundaries of what’s possible in design, creating products that are not only functional and intuitive but also delightful and impactful.
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