Emily Hallock
CPG Consumer Insights professional with expertise in custom, proprietary research, industry data analysis, and strategic planning.
- Role
- Manager of Consumer Insights at Vital Proteins
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Emily Hallock
Experienced Research Manager with a demonstrated history of working in both the foodservice and CPG industries. Skilled in qualitative & quantitative research, ethnography, data analysis, report development, and presenting to top customers and the SLT with expertise working cross-functionally to achieve strong results. Dedicated research professional with a Bachelor\'s Degree in Anthropology from Lawrence University.
Experience
Manager of Consumer Insights
Feb 2022 — Present · Chicago, IL, US
Insights lead for all of Vital Proteins across VMS, RTDs, RTMs, and snacks - Oversee all custom and syndicated research, including DIY research and external vendor management - Personally produce and manage insights budget of $1.4MM, ensuring efficient use to support the annual research pipeline - Responsible for foundational research studies (Brand Health Tracker, A&U, Consumer Segmentation, Consumer Journey, Focus Groups), and end-to-end innovation research (Sensory Testing, Concept Testing, Price Elasticity & Sensitivity, Claims/Communication Testing, and Post-Launch Research)- Partner with brand, sales, and marketing teams to drive major strategic business and new product decisions utilizing market research insights - Key contributor to Vital\'s AOP by providing key insights on consumer behavior and global/national industry trends for our situational assessment - Experienced moderator for consumer focus groups, internal workshops, and innovation sessions
Education
Lawrence University
Bachelor's Degree, Anthropology
2008 — 2012
Neenah High School
HS Diploma
2004 — 2008
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