Emily Gutknecht
Strategist, Content Marketing @Principal Financial Group
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WORK HISTORY
Strategist, Content Marketing @Principal Financial Group
Des Moines, IA, US
Develop and execute custom marketing campaigns (~100 annually) for Principal\'s largest retirement plan clients (>$500M in AUM), creating multi-channel content including emails, videos, mailers, letters, and flyers.Drive engagement strategies tailored to specific client needs and demographics such as a beneficiary campaign targeted at younger workers or deferral increase campaign targeted at part-time employees.Manage Principal\'s large market retirement plan industry awards submissions process, positioning the company (and our clients) for recognition in the retirement plan industry. In the four cycles under my leadership, we have won 14 awards.Recommend, execute, and analyze A-B testing initiatives to optimize campaign performance and improve conversion rates. Tests include different subject lines, transactional vs. emotional communication style, geographic and demographic specific content vs. control, etc.
EDUCATION
Drake University
Bachelor's degree, Marketing
SKILLS
ABOUT EMILY GUTKNECHT
Rec league softballer, occasional pickleballer, hiker, dog mom, coffee snob, reader, concert aficionado.Professional in Des Moines,
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