Emily Grevel
Marketing @ GameChanger | MBA Candidate | Braze Certified 11x | Ex-Amazon
- Role
- Senior Lifecycle Marketing Manager at GameChanger
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Emily Grevel
As the Senior Lifecycle Marketing Manager at GameChanger, I lead the strategy, execution, and analysis of our lifecycle marketing initiatives - driving engagement, retention, and growth through data-driven campaigns and experimentation.I bring over 10 years of experience in lifecycle marketing, with previous roles at Amazon and Wolverine Worldwide. My work spans customer acquisition, retention, and reactivation for both B2B and B2C audiences across global markets.I have 11 Braze Certifications: Certified Practitioner, AI Fundamentals, Marketer, Digital Strategist, Technical Architect, Developer, Email Deliverability, Customer Engagement, Liquid Essentials, Data Essentials, and AI. I\'m currently pursuing my MBA at Boston University.In addition to my lifecycle marketing career, I have 12 years of experience as a Web Designer and Developer through my business, Lake Effect Web Co, where I build websites and applications for clients across diverse industries.
Experience
Senior Lifecycle Marketing Manager
Feb 2024 — Present · Seattle, WA, US
Education
Boston University
Master of Business Administration - MBA, Business Administration and Management, General
Michigan State University
Bachelor of Arts (B.A.), Media & Information: Digital Marketing and Web Development
2012 — 2016
Skills
- Os X
- Microsoft Word
- Team Leadership
- Communication Skills
- Microsoft Excel
- Css
- Front-End Development
- Bitbucket
- Linux
- Web Design
- Communication
- Photoshop
- Advertising
- Adobe Muse
- Website Development
- Sinatra
- Javascript
- Adobe Illustrator
- Bootstrap
- Microsoft Publisher
- Mysql
- Adobe Acrobat
- Research
- Ubuntu
- Ruby on Rails
- Php
- Jira
- Server Side Development
- Wordpress
- Jquery
- Adobe Photoshop
- Apache
- Microsoft Office
- Indesign
- Html5
- Github
- Adobe Indesign
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