Emily Goodman
Marketing Manager @American Bankers Association
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WORK HISTORY
Marketing Manager @American Bankers Association
Washington, DC, US
Develop and execute multi-channel marketing campaigns (Web, email, mobile, events, social media etc.) that are creative and easy to understand to increase awareness and consideration of the ABA’s partnerships with other organizations.• Measure marketing effectiveness through quarterly reporting and communicate progress against goals using Salesforce, Eloqua, Google Analytics, and other data measurement tools to inform marketing decisions-Assist with development of marketing materials for endorsed solutions e.g, direct mail, brochures, web content, emails, articles, etc. to ensure they align with campaign messaging and ABA brand guidelines.• Work with partners to understand industry issues, their solutions, and key initiatives. Develop and manage annual marketing plans for endorsed partners-Serve as the editor of two quarterly email newsletters for bankers, working with partners to develop content for each issue-Support the marketing needs of ABA’s HR organization, including high-profile initiatives-Monitor industry-trends, competitive shifts, and emerging media to influence campaign messaging and investments-Work with other key ABA teams to gather “member voice”, incorporate feedback into marketing campaigns, and provide recommendations for new products and services to Product Management teams.
EDUCATION
Winthrop University
Bachelor’s Degree
ABOUT EMILY GOODMAN
I am a strategic B2C marketing expert with over 7 years of industry experience, specializing in marketing and events. I have demonstrated success in developing and executing innovative campaigns that drive lead generation, enhance brand visibility, and boost revenue growth. I am a certified LinkedIn Marketing professional, utilizing SalesForce Marketing Cloud to effectively engage target audiences through email marketing campaigns. As both a leader and a collaborative team player, I excel in working with internal and external stakeholders to deliver top-notch marketing projects and events from concept to execution. My expertise includes managing and optimizing campaign performance using data-driven analytics to enhance ROI. Additionally, I specialize in fostering strategic partnerships with key stakeholders, delivering impactful presentations and value propositions, and developing mutually beneficial content and campaigns.
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