Emily Goiricelaya
Integrated Marketing Manager at T-Mobile | Brand Strategy | Storytelling with Impact
- Role
- Integrated Marketing Manager at T-Mobile
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Emily Goiricelaya
Hi there! I’m a marketing and communications professional passionate about brand strategy, marketing analysis, and helping companies connect with their audiences in meaningful ways.With a background in public relations and brand communications, I’ve supported major consumer, corporate, and non-profit brands through campaign execution, strategic messaging, and media outreach. My goal is to help brands grow smarter by connecting insights to action and strategy to storytelling.I bring a strong sense of cultural awareness and adaptability into every space I work in. From uncovering audience insights to shaping brand narratives, I thrive at the intersection of creativity and impact.Outside of work, you’ll find me exploring coffee shops, crafting new playlists, cooking one of my favorite dishes, or attempting to get through my TBR book list! Let’s connect — I’m always open to new ideas, opportunities, and conversations!
Experience
Integrated Marketing Manager
Sep 2025 — Present · Frisco, TX, US
Education
University of Central Florida
Bachelor of Arts - BA, Political Science and Government
2019 — 2023
University of Central Florida
Bachelor of Arts - BA, Advertising and Public Relations
2019 — 2023
Florida International University - College of Business
Master of Business Administration - MBA, Business Administration, Management and Operations
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