Emily Gilkes

About Emily Gilkes

Emily is a Senior Consultant in EY\'s Business Consulting Practice. Emily has experience delivering quality services to a range of businesses in the private sector. Emily has a background in Customer and Growth and is deeply intrigued and curious about the consumer behavior aspects of marketing and the customer experience. She relishes using human-centered design techniques to deeply understand people\'s needs and wants, and has experience delivering business transformation programs, performance improvement initiatives, customer experience strategies, go-to-market strategies and commercial function optimization initiatives. Emily has a Bachelor of Communication in Public Communication. Prior to Business Consulting, Emily worked as a Media Planning Executive (client: Macquarie Bank) at a Marketing Agency.Executive Summary: • Skilled business consultant with a keen curiosity to learn how insights can be used to optimize the customer experience to generate long-term value for clients and stakeholders• Proven high performing engagement member - Successfully delivered 7+ high-quality projects, supported 20+ business proposals • Valued and trusted team player focused on creating an engaging and collaborative environment - Team member of \'Sustainability\' pillar of Business Transformation People Strategy, involved in recruitment initiatives for Graduate and Vacationer candidates, strongly believe in fostering authentic relationships • Served as a mentor - Responsible to support a junior/incoming staff member within the company, helping them to navigate challenges and feel empowered to succeed within the company Emily has experience in: Business Development Digital Transformation Omnichannel Transformation Performance Improvement Programs Channel Strategy Persona Profiling Customer Journey Mapping Implementation Planning Emily has worked with clients in the private sector across: Pharmaceutical/Health & Life Sciences Power & Utilities Financial Services

Experience

1. Senior Consultant, Business Transformation

   EY

   Jul 2023 — Present · Sydney, AU

   EY\'s Business Design team is tasked with defining and optimizing commercial functions and go-to-market strategies, working across B2B and B2C. Emily has worked on priority accounts across a range of industries within the private sector, including Pharmaceutical, Power & Utilities, and Financial Services, delivering customer-centric, data-driven solutions to complex business problems.Selected experience includes- Building Sales Excellence: A multinational pharmaceutical company engaged EY to achieve a culture of excellence and support sales with the right capabilities, enablement, and tools. Emily led the reset of sales practices, where she re-established consistent and strategic planning processes that aligned to customer and commercial outcomes, designed intuitive dashboards to ensure a more seamless UX and designed learning pathways and experiences contextualised for the needs of the job role and individual. Emily was also involved in establishing a balanced brand and customer strategy with clear priorities for sales execution and co-designing role accountabilities aligned to a clear customer value proposition. Her involvement also extended to developing a communication framework and establishing a holistic change narrative to positively impact the customer and employee experience.

Education

• University of Technology Sydney

  Bachelor of Communication (Public Communication)

  2017 — 2020