Emily Gardner

About Emily Gardner

With 20+ years of experience, I’m passionate about driving B2C and B2B growth through transformative marketing programs, leading teams, and driving results. From launching global campaigns for iconic brands to creating and executing winning strategies, I’ve consistently built what didn’t exist before—focusing on measurable impact and long-term success.After 18 years in B2C, I have spent the last two+ in B2B, which has only fueled my passion for continual learning. I specialize in developing data-driven, full-funnel marketing strategies that drive revenue growth and deepen customer engagement. My expertise spans paid media, sports marketing, experiential marketing, and building marketing functions in complex, regulated environments.I’ve also led transformative work for brands like BMW, MolsonCoors and pioneering award-winning campaigns and partnerships with global stages like the U.S. Olympic Team, NHL and PGA TOUR. These campaigns have reshaped brand experiences, driven customer engagement, and redefined marketing benchmarks.What drives me is effective collaboration leading and mentoring high-performing, diverse teams where innovation and teamwork drive results. I thrive at the intersection of creativity, analytics, and business strategy.

Experience

1. Vice President, Global Paid Media J P Morgan Payments

   JPMorganChase

   Apr 2023 — Present · New York, NY, US

   J.P. Morgan Payments is an $18B business within JPMorgan Chase & Co, providing solutions that power the movement of money for the world’s leading companies.Transitioned from B2C to B2B in a global role, where I built the paid media function for J.P. Morgan Payments business from the ground up. I led the development and execution of the firm’s first global, multilingual campaigns and established strategic frameworks that hadn’t existed before, leading the company’s entry into a new phase of marketing maturity. This role deepened my expertise and reaffirmed my passion for continuous learning and driving innovation.• Drove measurable impact, with campaigns directly contributing to record YoY revenue growth and outperforming peer banks. Key results include a 328% increase in form fills and lead volume, a 275% lift in unique visits, and a 4× increase in landing page traffic.• Redefined campaign strategy by implementing a data-driven, audience-first framework, leading to significant lifts in brand favorability, consideration, and intent—particularly in emerging markets.• Achieved six figure+ in savings within two months of onboarding by identifying inefficiencies and reallocating budget, ensuring successful launch and global amplification of the Global Brand Campaign.• Developed and mentored a high-performing team, evolving channel specialists into holistic paid media strategists—resulting in team promotions and broader ownership of cross-channel initiatives.• Led end-to-end media planning, execution, and optimization for full-funnel campaigns across global markets, aligning with brand and business objectives.

Education

• Gies College of Business - University of Illinois Urbana-Champaign

  Bachelor of Science (B.S.), Marketing

• University of Illinois Urbana-Champaign

  Bachelor of Science (B.S.), Sports Marketing

Skills

• Sports Management
• Brand Awareness
• Sports Marketing
• Event Planning
• Hospitality
• Brand Development
• Marketing Communications
• Sponsorship Activation
• Mobile Marketing
• Event Management
• Sports
• Partnership Marketing
• Integrated Marketing
• Digital Marketing
• Relationship Marketing
• Brand Management
• Marketing Strategy
• Marketing
• Social Media Marketing
• Sponsorship
• Sponsorship Sales