Emily Finlay Vertrees
Senior Brand Strategy Manager @Kohler Co.
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WORK HISTORY
Senior Brand Strategy Manager @Kohler Co.
Chicago, IL, US
Strategy lead across Kohler portfolio of brands, shaping narratives that elevate premium and luxury positioning while driving growth strategy across global markets • Collaborate with product, marketing and brand teams to guide insight-led strategy and planning through strategic foresight• Develop campaigns that flex across full-funnel storytelling, experiential activations, to performance-driven content•Deliver behavioral insights and strategic foresight on Gen Z and Millennial audiences, surfacing trends and whitespace opportunities to inform future-focused brand direction
EDUCATION
Colby College
BA, Art (Art History Concentration), Italian Studies
North Shore Country Day School
High School
New York University
Study Abroad, Florence, Italy, Art History
ABOUT EMILY FINLAY VERTREES
Brand communications leader with 12+ years of experience driving growth for iconic CPG and luxury brands through insight-led creative strategy.I’ve built my career owning end-to-end brand communications — from defining the business problem and consumer insight, to authoring creative briefs, aligning cross-functional teams, and turning creative ideas into measurable impact.Currently, I manage global brand and creative strategy at Kohler, shaping brand foundations, full-funnel campaigns, and audience strategies across a premium portfolio. I partner closely with insights, media, product, and commercial teams to translate strategy into clear go-to-market execution.
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